definitions - Public Relations is planned and sustained...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is a paid communication in which the message is controlled by the sponsor, and is designed to gain attention and motivate action.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Public Relations is planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its public by telling an organization’s story to its public.
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online