Media Relations - MediaRelations coverage TheRelationship...

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Media Relations “Our job as PR people is to service the journalists  – give them what they need and you’ll get better  coverage.”  -Sally Falkow Social Media Strategist
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The Relationship Journalists and PR practitioners are mutually  dependent.  Journalists rely on PR practitioners for a wealth  of free information PR practitioners rely on journalists for free  publicity as well as a way to reach broader  audiences
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The News Release Most common type of publicity release Examples of News Releases http://www.prnewswire.com/news-releases/stash-tea-introduces-guayusa-- energy-from-ecuador-104561994.html http:// www.prnewswire.com/news-releases/columbia-university-on-top-of-fifth-an http:// news.boisestate.edu/newsrelease/012008/0122melissalavitt.shtml http:// news.boisestate.edu/newsrelease/012009/0128elianeelias.shtml
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Headline  — used to grab 
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This note was uploaded on 10/16/2011 for the course COMMUNICAT 278 taught by Professor Casper during the Spring '11 term at Boise State.

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Media Relations - MediaRelations coverage TheRelationship...

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