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Unformatted text preview: B. Output Objectives: distribution or execution of uncontrolled and controlled media B. Action or special events B. Output Objectives: measured quantitatively by simply counting the actual output C. Audiences (publics): identification of key groups to be targeted for communication 1. desired research data: each targeted audience's level of information about your client/organization; image and other relevant attitudes held about your client/organization; demographics, media habits and media-use levels of each . C. Uncontrolled media: news releases, feature stories, photos. Controlled media: print, audiovisual, interpersonal communication, PR advertising . targeted audience 2. research procedures: nonquantitative and quantitative . . D. Effective communication using principles of source credibility, salient information, effective nonverbal and verbal cues, two-way communication, opinion leaders, group influence, selective exposure and audience participation ....
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This note was uploaded on 10/16/2011 for the course COMMUNICAT 278 taught by Professor Casper during the Spring '11 term at Boise State.
- Spring '11
- Public Relations