PR Strategies and Tactics

PR Strategies and Tactics - concepts • Goal Win the war...

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PR Strategies and Tactics From a presentation by Wilma Matthews, the Co-Author of On Deadline: Managing Media Relations . In her presentation, Wilma described a four step strategic planning model: Set a goal: the business outcome. What you want your communications to achieve. Establish strategies: The broad approaches you are going to take in order to achieve the goal. Define objectives for each strategy. Objectives are the measurable tasks that will be undertaken in order to realize the strategies. Develop tactics - the tools that will be used in order to achieve the objectives. Wilma used the example of World War II in order to illustrate the application of these
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Unformatted text preview: concepts. • Goal: Win the war. • Strategy: Surround Germany to choke off the resources that fueled its military force. • Objective: Invade France. This is measurable. You’ll know if you’ve succeeded and to what degree. • Tactics: What will you use to do this? e.g. ships, planes, soldiers, etc. In summary: • Goals = the broad outcomes • Strategies = the approaches you will take • Objectives = the measurable steps to achieve the strategies • Tactics = the tools you will use From
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