The Writing Process - The Writing Process March Guth and...

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The Writing Process March, Guth, and Poovey-Short Strategic Writing: Multimedia writing for public relations,
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Where do we start? Intent What is the one, key strategic message? What is the goal? Inform Persuade Who is the audience? Primary Secondary Tertiary What is the medium?
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Now what? Research Audience analysis Demographics Age, income, sex, educational level, race, location, etc. Psychographics Values, beliefs, opinions, attitudes Political and religious beliefs, personal ethics, life goals What’s in it for them? Medium/Media Target audience preferences
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The writing process 1 2 3 4 5
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What to avoid
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Ethical strategic writing = Good business Accurate details in an honest context Tell the whole truth Be diplomatic Complete Information your audience needs and deserves Timely Information distributed quickly Fair distribution
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Be inclusive Diversity is a good business decision
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