The Writing Process - The Writing Process March, Guth, and...

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The Writing Process March, Guth, and Poovey-Short Strategic Writing: Multimedia writing for
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Where do we start? Intent What is the one, key strategic message? What is the goal? Inform Persuade Who is the audience? Primary Secondary Tertiary
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Now what? Research Audience analysis Demographics Age, income, sex, educational level, race, location, etc. Psychographics Values, beliefs, opinions, attitudes Political and religious beliefs, personal ethics, life goals What’s in it for them? Medium/Media Target audience preferences
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The writing process 1 2 3 4 5
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What to avoid
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Ethical strategic writing = Good business Accurate details in an honest context Tell the whole truth Be diplomatic Complete Information your audience needs and deserves Timely Information distributed quickly
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Diversity is a good business decision Be aware of differences within your target audience Avoid alienating individuals or groups within
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This note was uploaded on 10/16/2011 for the course COMMUNICAT 278 taught by Professor Casper during the Spring '11 term at Boise State.

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The Writing Process - The Writing Process March, Guth, and...

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