MGT 103

MGT 103 - Sharon Ng Professor Klein TA Wei Chen MGT 103...

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Sharon Ng Professor Klein, TA Wei Chen MGT 103 – 8-9:20 AM 06 October 2011 All forms of marketing are intertwined by their commonalities, such as its aim to engage customers and to eventually sell a good or service, the involvement of consumers sharing their experiences, and the fact that marketing can yield positive or negative effects. Word-of-mouth marketing essentially involves consumers convincing or discouraging others from something, while buzz and viral marketing are interconnected and branch off of word-of-mouth marketing because similar to word-of-mouth marketing, buzz and viral marketing also promote goods and services, but in slightly different ways. Buzz is used to market certain products or services by creating hype in a society, while viral marketing is usually used to advertise on the Internet. Word-of-mouth marketing is an effective means of advertising because it involves friends sharing reliable information with one another. Satisfied customers will spread the word on how
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This note was uploaded on 10/16/2011 for the course MGT 103 taught by Professor Nelson during the Fall '08 term at UCSD.

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MGT 103 - Sharon Ng Professor Klein TA Wei Chen MGT 103...

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