MGT 103 10/06/11
15:15
Homework review: types of marketing
Buzz
Viral
Word-of-mouth
Buzz – popularity created by word-of-mouth, publicity, excitement (+/-), more unique,
ignition, high expectations, event
Viral – encourages thru social networking, e-mail, internet, as many as quick as
possible, danger that product gets “lost”
Word-of-mouth – based on the idea that people listen to opinions of others, put yourself
on the line, make or break, more credibility, movies, services
Buzz/viral create by companies
Word-of-mouth created by consumers/customers
Consumer Buying Process
Problem recognition
Decision making
Information search
Research about the decision
Alternative evaluation
Are there other alternatives to that decision?
Purchase decision
This
preview
has intentionally blurred sections.
Sign up to view the full version.
Buy something after considering alternatives
Postpurchase behavior
Happy or not?
Info Search
Internal search
What you want
External search
Searching online for reviews, asking friends, checking out friends’ item
This is the end of the preview.
Sign up
to
access the rest of the document.
- Fall '08
- NELSON
- Management, consumer purchase decision, purchase decision, Consumer electronics, consumer electronics retailer
-
Click to edit the document details
