MGT 103 Lecture 101111

MGT 103 Lecture 101111 - MGT103Lecture10/11/11 15:03...

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MGT 103 Lecture 10/11/11 15:03 Global Marketing Brave new millennium Revolution in Global Communications Antiglobalization and terrorism Anti-Americanism Fair trade Global warming and green trade The Dubai phenomenon – buy nothing to a lot (strengthened financial center… “next  London”) The Flat World Collapse of Berlin Wall The internet Workflow software, enabling machines to talk to other machines Outsourcing – subcontracting less critical activities Offshoring – outsourcing to foreign shores (ipods developed in Asia) Supply chains Insourcing Objectives Exploiting market potential and growth Gaining scale and scope returns at home Learning from a leading market Pressuring competitors  Diversifying markets Learning how to do business abroad
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Peace Challenges Adapt vs. standardize? 3 envi forces affect global marketing practices differently than those in domestic markets cultural (tastes/values, religion, customs, way ppl dress, diet, language, 
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MGT 103 Lecture 101111 - MGT103Lecture10/11/11 15:03...

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