mgt 103 class 6

mgt 103 class 6 - GlobalMarkets October11,2011 TodaysTopics...

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Global Markets October 11, 2011
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Your projects Global Marketing Jamba Juice Breathe Right Strips Today’s Topics
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How many groups? Proposed topics Who doesn’t have a group? Your Projects
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Global Marketing  Brave New Millennium Revolution in Global Communications Antiglobalization and Terrorism Anti-Americanism Fair Trade Global Warming and Green Trade The Dubai Phenomenon
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The Flat World 1. Collapse of  the Berlin  Wall
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Global Marketing Objectives 1. Exploiting market potential and growth 2. Gaining scale and scope returns at home 3. Learning from a leading market 4. Pressuring competitors 5. Diversifying markets 6. Learning how to do business abroad 7. Peace
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Adapt versus standardize? Three of the environmental forces affect global  marketing practices differently than those in  domestic markets  Cultural Economic Regulatory http://www.youtube.com/watch?v=YRf9ooQ7qq8 Global Marketing Challenges
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Conduct an environmental scan for Jamba Juice  as it considers a new juice bar to open near 
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This note was uploaded on 10/16/2011 for the course MGT 103 taught by Professor Nelson during the Fall '08 term at UCSD.

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mgt 103 class 6 - GlobalMarkets October11,2011 TodaysTopics...

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