mgt 103 class 7

mgt 103 class 7 - MarketingResearch October13,2011...

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Marketing Research October 13, 2011
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Homework Marketing Research Infant Formula Controversy Today’s Topics
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Thoughts?  Comments?  Surprises? How would this information be helpful to a  marketer? What type of person would the following video clips  appeal to? http://www.lorem-ipsum.se/#925197/WeSC http://www.youtube.com/watch?v=2lXh2n0aPyw Homework
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What is marketing research? The process of defining a marketing problem and  opportunity, systematically collecting and analyzing  information, and recommending actions. Marketing Research
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Why? How do consumers know if they will buy a new product? Even if consumers know the answer, will they reveal it? Will consumers’ actual purchase behavior be the same at  their stated intentions? Good Marketing Research is Difficult 
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1. Define the problem carefully 2. Develop a research plan to collect the most  appropriate information to solve the problem 3. Collect the relevant data 4.
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