mgt 103 class 7

mgt 103 class 7 - Marketing Research October 13, 2011...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Marketing Research October 13, 2011 Homework Marketing Research Infant Formula Controversy Todays Topics Thoughts? Comments? Surprises? How would this information be helpful to a marketer? What type of person would the following video clips appeal to? http://www.lorem-ipsum.se/#925197/WeSC http://www.youtube.com/watch?v=2lXh2n0aPyw Homework What is marketing research? The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. Marketing Research Why? How do consumers know if they will buy a new product? Even if consumers know the answer, will they reveal it? Will consumers actual purchase behavior be the same at their stated intentions? Good Marketing Research is Difficult 1. Define the problem carefully 2. Develop a research plan to collect the most appropriate information to solve the problem 3. Collect the relevant data 4. Develop a report that converts the data into findings and recommendations 5. Take marketing actions Marketing Research Approach...
View Full Document

This note was uploaded on 10/16/2011 for the course MGT 103 taught by Professor Nelson during the Fall '08 term at UCSD.

Page1 / 26

mgt 103 class 7 - Marketing Research October 13, 2011...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online