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COHI 100 Lecture 101311

COHI 100 Lecture 101311 - COHI100Lecture 02:57...

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COHI 100 Lecture 10/13/11 02:57 Why study semiotics? Signs = choice Understanding that choice gives us capacity to read cultural and social aspects of reality Semiotics is always political Allows you to read how sign is being constructed How something, as image of brain, shows who is friends with who, who believes in  what, etc? Every representation is a CHOICE; some things being said, some not; have to see what  is not represented  Symbol symbol = conventional sign grounded in a rule object = in respect to some rule different among diff contexts, culture, languages ex. Red cross: not bound to national cultures; international sign Why semioticians love symbolic signs? Conventionality of the sign points out the constructed nature of our world Communication not only a conduit, but a process of humans building reality They involve work/choices (process of power) People are situated bodies that interact, using signs Situatedness? Multimodality?
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