5thClass-RoxanneQuimbyStudentFinal-10062011

5thClass-RoxanneQuimbyStudentFinal-10062011 -...

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Unformatted text preview: Innova&on to Market (A) Del Foit October 6, 2011 dfoit@ucsd.edu Agenda •  Review of previous class content take ­aways •  Idea GeneraDon •  Roxanne Quimby Case Discussion/Analysis For Classroom Use Only - Del Foit Pondering “As an entrepreneur, you'll have to conquer the natural fight ­ or ­flight response humans have when they feel fear. That feeling keeps you stuck.”  ­ ­ Carol Tice, wri&ng in Entrepreneur.com's The Daily Dose blog For Classroom Use Only - Del Foit Chapter 3 Nuggets •  •  •  •  •  •  •  Entrepreneurship DefiniDon Value CreaDon Metaphors & Paradoxes Changing the Odds Idea vs. Opportunity Entrepreneurial Process Timmons Model For Classroom Use Only - Del Foit Pondering “Dream no small dreams for they have no power to move the hearts of men.”  ­ ­ Johann Wolfgang von Goethe, German poet, playwright, novelist and statesman For Classroom Use Only - Del Foit Two Ques&ons •  Where are ideas/innovaDons generated? •  Why are ideas/innovaDons generated? For Classroom Use Only - Del Foit Idea Evolu&on Generate Evolve Idea Assess For Classroom Use Only - Del Foit Six Templates •  •  •  •  •  •  SubtracDon MulDplicaDon Division Task unificaDon the 2 most important A\ribute dependency Components control For Classroom Use Only - Del Foit Innova&on  ­> Opportunity(?) Vinturi – EssenDal Wine Aerator •  h\p://www.vinturi.com/ Bo\le Opener •  h\p://www.talkingbo\leopener.net/homermoe/index.htm For Classroom Use Only - Del Foit Pondering “The true definiDon of an entrepreneur is someone who believes strongly enough in his concept to sacrifice whatever it takes to achieve his or her ulDmate success."  ­ ­ Michael Dene, restaurateur, as quoted by Entrepreneur.com For Classroom Use Only - Del Foit Roxanne Quimby Case Analysis •  Should Roxanne Quimby move company back to Maine? Y_____ N_____ •  Would you pay up to 1.5 Dmes revenue for Burt’s Bees Y_____ N____ •  Would you want Roxanne as a CEO and business partner? Y_____ N____ For Classroom Use Only - Del Foit Burt’s Bees Update Roxanne Quimby h\p://www.nyDmes.com/2008/01/06/business/ 06bees.html? ex=1200373200&en=b047ae44962b27ec&ei=5043&part ner=EXCITE Pondering “Business is, ulDmately, about cash generaDon."  ­ ­ Ken Kaufman, wri&ng in CFOWise.com For Classroom Use Only - Del Foit Next Class – October 11th  ­ Prepara&on •  Required Reading –  Chapter 4, NVC, pgs 127  ­137 –  “The Discipline of InnovaDon”, Harvard Business Review •  Assignment –  UDlize frameworks in “Discipline of InnovaDon” arDcle to generate one idea to share in class For Classroom Use Only - Del Foit ...
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