Articles Fall 2011

Articles Fall 2011 - Articles For each article please...

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Articles For each article, please provide the following key information for the company in the article. 1. Stock Price. 2. Market Capitalization. 3. Revenue, Gross Margin and Gross Margin % for the last two fiscal years. 4. Approximate number of employees in 2010. 5. Strategy (differentiation or cost leadership) 6. Key competitors 7. Current CEO, CFO Hint : Yahoo is probably very helpful -------------------------------------------------------------------------------------------------------------------------- Information and Questions to consider and prepare (not hand in ) for class discussion/group work: Article 1 Company : Starbucks (SBUX) 1. Why is Starbucks choosing to grow this way? 2. What strength is Starbucks leveraging? 3. What weakness is the company responding to? 4. What is the opportunity for Starbucks? 5. What threat(s) is Starbucks responding to? 6. Are they staying the course for a differentiation strategy? Article 2 Company : Cisco (CSCO) 1. What dimension of the traditional Balanced Scorecard did Cisco choose not to include? 2. How many dimensions did they include and why do you think they focused on these? 3.
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Articles Fall 2011 - Articles For each article please...

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