Memo2 - Bao N. Dang 341 N 300 E (801) 636-4402 Provo, UT...

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Bao N. Dang 341 N 300 E (801) 636-4402 Provo, UT 84606 kbndang@gmail.com TO: Leslie A. Kawai, Instructor FROM: Bao N. Dang, M Com 320 Student DATE: February 10, 2011 SUBJECT: Fast Food in Asia-Pacific i After graduating from BYU, I see me opening my own fast food restaurant in Vietnam, my home country. By using the library database to research on the fast food industry in Asia-Pacific, I found an article that makes me more confident with my decision. The article gives useful information regarding the Asia-Pacific fast food market including: (a) market segments, (b) competitive landscape, (c) leading companies, and (d) market forecast. Market Segments. The market is fragmented with small independents as well as lager chains. In general, based on types and sizes of restaurants, the market is broken down to four market segments (see Figure 1): Quick service restaurant . Restaurants provide full meals, but not table service. Takeaways
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This note was uploaded on 10/16/2011 for the course MCOM 320 taught by Professor Kawai during the Spring '11 term at BYU.

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Memo2 - Bao N. Dang 341 N 300 E (801) 636-4402 Provo, UT...

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