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Unformatted text preview: franchise for fast food restaurants is better than opening independent restaurants. The restaurant is based on the new concept of DQ Grill & Chill. I like this new concept better than the older concept DQ Brazier. The new concept offers an expanded menu including breakfast, grill burgers, grilled sandwiches. It also offers limited table service even though customers still place orders at the counter. In addition, Grill & Chill stores are larger than Brazier stores. As a manager, I saw that customers prefer Grill & Chill to Brazier because they can have full service at one place. From my experience, I would recommend people to buy franchise instead of opening independent restaurants. I would also recommend them to open DQ Grill & Chill instead of DQ Brazier....
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This note was uploaded on 10/16/2011 for the course MCOM 320 taught by Professor Kawai during the Spring '11 term at BYU.
- Spring '11