Designing Effective Surveys

Designing Effective Surveys - DesigningEffectiveSurveys...

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Designing Effective Surveys
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Conceptualizing Your  Research Conceptualize your primary research;  Figure out what you need to know If you need information on the opinions  or actions of a whole group, do a survey Identify key elements of the concepts  you need information about
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Your Survey Population Carefully choose and define your survey  population
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The Survey Population Are they relevant to the problem? Are they the group affected by the problem?  Or are they the group that will have to carry  out the recommendations?  Or are they people who have dealt  successfully with this problem elsewhere? Can you get a fair sampling? How? Will you get a high response rate?
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Operationalize Your Concept Consider your audience’s needs (your  survey respondents as well as target  audience) Decide how to measure your concept  by using reliable, valid questions Draft closed-end questions 
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Survey questions should be easy to  understand and hard to misinterpret!
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Writing Good Questions defined terms Use mostly closed questions Include demographic questions to help  identify the sample Use precise, unambiguous language Make sure questions are valid & reliable
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How much do you like doughnuts?
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This note was uploaded on 10/15/2011 for the course ENG-W 231 taught by Professor Saraherrell during the Spring '11 term at IUPUI.

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Designing Effective Surveys - DesigningEffectiveSurveys...

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