Qualities of a Good Survey Question

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From: <Saved by Windows Internet Explorer 8> Subject: Qualities of a Good Survey Question Date: Wed, 28 Oct 2009 13:06:38 -0400 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0009_01CA57CF.7C288EC0" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5579 This is a multi-part message in MIME format. ------=_NextPart_000_0009_01CA57CF.7C288EC0 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.statpac.com/surveys/question-qualities.htm <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD><TITLE>Qualities of a Good Survey Question</TITLE> <META content=3D"text/html; charset=3Dwindows-1252" = http-equiv=3DContent-Type><LINK=20 rel=3Dstylesheet type=3Dtext/css = href=3D"http://www.statpac.com/style.css"> <META name=3DGENERATOR content=3D"MSHTML 8.00.6001.18828"></HEAD> <BODY bgColor=3D#fffab7> <DIV align=3Dleft> <TABLE border=3D0 cellSpacing=3D0 cellPadding=3D2 width=3D"87%"> <TBODY> <TR> <TD vAlign=3Dtop width=3D"12%" align=3Dmiddle><A=20 href=3D"http://www.statpac.com/"><IMG border=3D0 alt=3D"Survey = Software"=20 src=3D"http://www.statpac.com/surveys/graphics/statpac-logo.jpg" = width=3D72=20 height=3D29></A><BR><A href=3D"http://www.statpac.com/"><FONT=20 size=3D1><EM>Survey Software</EM></FONT></A>=20 <FORM method=3Dpost> <P><INPUT onclick=3Dhistory.go(-1) value=3D" Back " = type=3Dbutton name=3DB1></P></FORM></TD> <TD width=3D"50%"> <H1>Qualities of a Good Question</H1> <P>There are good and bad questions. The qualities of a good = question are=20 as follows:</P> <P>1. Evokes the truth. Questions must be non-threatening. When a=20 respondent is concerned about the consequences of answering a = question in=20 a particular manner, there is a good possibility that the answer = will not=20 be truthful. Anonymous questionnaires that contain no identifying=20 information are more likely to produce honest responses than those = identifying the respondent. If your questionnaire does contain = sensitive=20 items, be sure to clearly state your policy on = confidentiality.</P> <P>2. Asks for an answer on only one dimension. The purpose of a = survey is=20 to find out information. A question that asks for a response on = more than=20 one dimension will not provide the information you are seeking. = For=20 example, a researcher investigating a new food snack asks "Do you = like the=20
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texture and flavor of the snack?" If a respondent answers "no", = then the=20 researcher will not know if the respondent dislikes the texture or = the=20 flavor, or both. Another questionnaire asks, "Were you satisfied = with the=20 quality of our food and service?" Again, if the respondent answers = "no",=20 there is no way to know whether the quality of the food, service, = or both=20 were unsatisfactory. A good question asks for only one "bit" of=20 information.</P> <P>3. Can accommodate all possible answers. Multiple choice items = are the=20
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Qualities of a Good Survey Question - From: &lt;Saved by...

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