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SocialPsychology - Some definitions Social Psychology...

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1 Social Psychology General Psychology 47.101 Some definitions… Social Psychology: The scientific study of how people think about, influence, and relate to one another. Outline Social Influence – Norms – Conformity – Compliance – Obedience – Helping behavior Social Cognition – Social Perception – Attitudes – Stereotyping and prejudice More definitions… Social Influence: the extent to which others and/or situational factors influence our behavior Norms Norms: learned, socially based rules that prescribe what people should or should not do We follow them Expect others to follow them Hard to vocalize, but we know when we see a violation Make situations more comfortable and less uncertain Æ creates social order Established by who? – Society… But also the group… (can be more micro) Conformity When people change their behavior or beliefs in order to match those of other members of a group… – Ex. Peer pressure… A function of group norms…
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2 Match the line on the left to one on the right Can the situation affect our behavior? Even when it goes against our beliefs? – Asch’s conformity studies Match the line on the left to one on the right Asch’s Studies of Conformity What did the participant do? 70% conformed at least once! – Most said they knew answer was wrong but didn’t want to look peculiar Elevator norms…and conformity… Conformity • Why? – Group norms are powerful… Want to be right and norms can provide information Want to be liked Norms influence social rewards • When? – Ambiguity As situation becomes more uncertain, can look to other for clues about how to act – Size of majority and unanimity Even one dissenter decreased conformity rate in Asch studies…
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