SocialPsychology - Some definitions Social Psychology...

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1 Social Psychology General Psychology 47.101 Some definitions… • Social Psychology: The scientific study of how people think about, influence, and relate to one another. Outline • Social Influence – Norms – Conformity – Compliance – Obedience – Helping behavior • Social Cognition – Social Perception – Attitudes – Stereotyping and prejudice More definitions… • Social Influence: the extent to which others and/or situational factors influence our behavior Norms • Norms: learned, socially based rules that prescribe what people should or should not do – We follow them – Expect others to follow them • Hard to vocalize, but we know when we see a violation • Make situations more comfortable and less uncertain Æ creates social order • Established by who? –S o c i e t y… – But also the group… (can be more micro) Conformity
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2 Match the line on the left to one on the right Can the situation affect our behavior? • Even when it goes against our beliefs? – Asch’s conformity studies Match the line on the left to one on the right Asch’s Studies of Conformity • What did the participant do? • 70% conformed at least once! – Most said they knew answer was wrong but didn’t want to look peculiar Elevator norms…and conformity… Conformity •Why? – Group norms are powerful… • Want to be right and norms can provide information • Want to be liked • Norms influence social rewards • When? – Ambiguity • As situation becomes more uncertain, can look to other for clues about how to act – Size of majority and unanimity • Even one dissenter decreased conformity rate in Asch studies…
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3 Compliance • When people change in behavior because of a request. How is compliance brought about? If you want something, ask! Compliance • When people change in behavior because of a request. How is compliance brought about? If you want something, ask! What about… “If you want something, ask for something else”!? Foot in the door technique Get person to agree to small request then ask for something larger Sign to put “drive carefully” on lawn » 17% agree on 1 st round » 55% agreed after signing a petition weeks earlier Why does this work? Commitment Door in the face procedure Ask for something big that will surely be denied, then ask for something smaller… Appears to be a compromise… (framing!) Obedience • Change in behavior in response to a demand from an authority… Can the situation lead you to hurt someone? • Milgram’s Studies of Obedience
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This note was uploaded on 10/16/2011 for the course PSYCHOLOGY 201 taught by Professor Staff during the Fall '10 term at University of Massachusetts Boston.

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SocialPsychology - Some definitions Social Psychology...

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