Demand Management_Demand Planning_Demand Forecasting (1)

Demand Management_Demand Planning_Demand Forecasting (1) -...

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Demand Management/Demand  Planning/Demand Forecasting
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Demand Management 2 Highest level perspective Proactive: understand and manipulate demand to make it more predictable (reduce variation) and/or match a given supply. Encompasses demand planning and demand forecasting. Change factors that make demand less predictable Credit terms, unplanned promotions, misaligned sales incentives, excessive layers in the distribution channel, gaming. What well-know supply chain phenomena does demand management mitigate? By definition, demand management is highly
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3 Included in demand management More reactive than demand management. Understand demand to make it more predictable (reduce variation). Often done in conjunction with capacity planning and inventory management (matching supply and demand). Collaborative in nature often involving Marketing, Finance, Supply Chain/Logistics/Operations Part of a broader initiative often referred to as Sales and Operations Planning. Includes demand forecasting. General perspective that includes a thorough
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Demand Management_Demand Planning_Demand Forecasting (1) -...

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