Politics and the Media - Politics and the Media 1 Media a...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Politics and the Media 1. Media a. Of all media, television has the greatest impact. 98% of Americans have TV’s b. Most Americans use TV news as their primary source of information (even with the internet – only a small number, mostly young people) 2. Politics and Media a. TV changed the political landscape i. We no longer have to attend political rallies to find out candidates’ positions ii. Politicians no longer have to have well thought out speeches iii. TV is a great tool for politicians to manipulate because, especially for the news, it relies on sound bites and visual elements to capture the viewers’ attention. 1. Sound bite is a brief, memorable comment that easily can fit into news broadcasts or political commercial. (Just a 5 to 10 second comment) iv. Politicians are carefully coached by their spin-doctors to produce on-demand sound bites, which are clear, and to the point. b. Negative political advertising – discredit an opposing candidate in the eyes of the voters. Two Types; i.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern