Politics and the Media

Politics and the Media - Politics and the Media 1. Media a....

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Politics and the Media 1. Media a. Of all media, television has the greatest impact. 98% of Americans have TV’s b. Most Americans use TV news as their primary source of information (even with the internet – only a small number, mostly young people) 2. Politics and Media a. TV changed the political landscape i. We no longer have to attend political rallies to find out candidates’ positions ii. Politicians no longer have to have well thought out speeches iii. TV is a great tool for politicians to manipulate because, especially for the news, it relies on sound bites and visual elements to capture the viewers’ attention. 1. Sound bite is a brief, memorable comment that easily can fit into news broadcasts or political commercial. (Just a 5 to 10 second comment) iv. Politicians are carefully coached by their spin-doctors to produce on-demand sound bites, which are clear, and to the point. b.
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This note was uploaded on 10/17/2011 for the course ISS 225 taught by Professor Williams during the Fall '07 term at Michigan State University.

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Politics and the Media - Politics and the Media 1. Media a....

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