Ch6_Powerpoint-1 - Agenda Agenda Announcements Chapter 6...

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Unformatted text preview: Agenda Agenda Announcements Chapter 6 Lecture Breaking a Social Norm Discussion The Power of Social Pressure The Problem of Prejudice The Power of Persuasion Social Thinking and Social Influence Influence Chapter 6 Breaking a Social Norm Breaking What norm did you break? How did people react? How did it make you feel? Social Pressure Social Conformity: when ppl yield to real or imagined social when pressure pressure Compliance: occurs when people yield to social occurs pressure in their public behavior, even though their private beliefs have not changed private Social Pressure Social Why do people conform and comply? Normative influence: operates when people conform to operates social norms for fear of negative social consequences social Informational influence: operates when people look to operates others for how to behave in ambiguous situations others Social Pressure Social Pressure from authority figures Obedience: a form of compliance that occurs when form people follow direct commands, usually from someone in a position of authority someone Stanley Milgram Study How many participants do you think would have How stopped at 15 volts? 165 volts? 315 volts? 450 volts? stopped Forming impressions of others others How do we form impressions of others? Forming impressions of others others How do we form impressions of others? Appearance Cues: height, weight, skin color, hair color Verbal behavior What accent people have Actions Rely on ppl’s behavior to tell the truth Situations Non-verbal messages Facial expressions, eye contact, body language Forming impressions of others others Snap judgments vs. systematic judgments Mindfulness vs. mindlessness Forming impressions of others others Attributions: inferences that ppl draw about the Attributions: causes of their own behavior, other’s behavior, and events events Internal: cause of behavior is due to someone’s cause personal dispositions/traits personal External: cause of behavior is due to someone’s cause situational demands or environmental constraints Forming impressions of others others Confirmation bias: tendency to behave toward Confirmation others in ways that confirm your expectations about them them Self-fulfilling prophecies: occurs when expectations occurs about a person cause the person to behave in ways that confirm the expectations that Forming Impressions of others others Self-fulfilling prophecies 1. Perceiver has an initial impression of someone 2. Perceiver behaves toward the target person in line 2. with his or her expectations with 3. Target person adjusts his or her behavior to the 3. perceiver’s actions, which confirms the perceiver’s hypothesis hypothesis Cognitive Distortions Cognitive We have limited resources We must efficiently process info So, we classify objects and people In-group vs out-group Ppl have less favorable attitudes towards the out- group Ppl see the out-group as more alike than they actually Ppl are are Cognitive Distortions Cognitive Stereotypes: widely held beliefs that people have widely certain characteristics because of their membership in a particular group in eg: All African American are athletic and like rap eg: All Muslims are religious fanatics Cognitive Distortions Cognitive What-is-beautiful-is good stereotype: beautiful beautiful people are viewed as more socially competent, more assertive, and more intellectually competent assertive, Cognitive Distortions Cognitive Fundamental attribution error: refers to the tendency refers to explain other people’s behaviors as the result of personal, rather than situational factors personal, Eg. Teachers know everything! Bootstraps Activity Bootstraps BREAK BREAK The Problem of Prejudice The Definition of Prejudice A negative attitude toward members of a group Definition of Discrimination Behaving differently, usually unfairly, towards the Behaving members of a group members “Old-Fashioned” vs. Modern Discrimination Individual vs. Institutional discrimination Problems of Prejudice Problems Where does it come from? Competition between groups Robber’s Cave Study Threat to social identity Self-esteem is associated with how we identify with a Self-esteem group group If group is threatened, our self-esteem is threatened Problems of Prejudice Problems Where does it come from? Authoritarianism Organize social world into ingroups & outgroups View outgroups as threatening Self-righteous: believe they are more moral Cognitive Distortions and Expectations Social categorization to divide into ingroup/outgroup Stereotyping Fundamental attribution error (ignore situational Fundamental constraints) constraints) Expectations Reducing Prejudice Reducing Cognitive strategies Automatic processing to controlled processing Mindlessness to mindfulness Intergroup contact Superordinate goals White Privilege White http://abcnews.go.com/Video/playerIndex? id=5808494 Michigan At-Risk Michigan Pay attention to: Modern discrimination Social categorization Historical development of segregation What did you think? What What examples of modern discrimination did you What learn about? learn What factors contribute to discrimination and What segregation in Michigan? segregation Do you think that there are issues of discrimination Do or segregation here at Michigan State? (think in terms of not only race but religions, sexual orientation, gender, etc) orientation, Since perceptual inaccuracies promote prejudice, what can be done or is being done to reduce prejudice at MSU? In the state of Michigan? at Persuasion Persuasion Persuasion – “involves the Persuasion communication of arguments and information intended to change another person’s attitudes”. person’s Persuasion Persuasion According to the elaboration likelihood According model, “our thoughts about a persuasive message, not the message itself, determines whether attitudes will change”. determines How does this link to advertisements? Application: Seeing Through Compliance Tactics Seeing The Consistency Principle The foot-in-the-door technique The lowball technique The Reciprocity Principle The door-in-the-face techniques The Scarcity Principle Figure 6.14 Figure Figure 6.14 The foot-in-the-door and door-in-the-face techniques. These two influence techniques are essentially the reverse of each other, but both can work. (a) In the foot-in-thedoor technique, you begin with a small request and work up to a larger one. (b) In the door-inthe-face technique, you begin with a large request and work down to a smaller one. For next week For Read chapter 7 Start studying for the midterm! ...
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This note was uploaded on 10/17/2011 for the course CEP 260 taught by Professor Oka during the Spring '08 term at Michigan State University.

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