Unit_11_-_Cosmetic_and_Personal_Care_Pac - Unit 11 Cosmetic...

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1 Unit 11 Cosmetic and Personal Care Packaging In the last unit we discussed food and beverage packaging. That category accounts for roughly half of all packaging. When we think about food and beverages and packaging functions, obviously both containment and protection are critical. In a modern consumer society, so are communication and utility, as both strongly influence the decision to purchase (and repurchase) the product. The same is true for products in the personal care area, including cosmetics. One difference is often in profit margins, which can strongly influence the amount that companies can afford to spend on aspects of the package which help in selling the product. In the personal care area, profit margins are, on average, considerably higher. That means there is more “space” to invest in the “extras” that can profoundly affect the perceived value of the product. Another difference is that products in the personal care area, on average, are less sensitive to deterioration than food products, so the packaged products can have a much longer shelf life. (Remember the definition of shelf life the amount of time that products stay in an acceptable condition.) While some food products (canned vegetables for example) can have very long shelf lives, there are others (fresh cut carrots, for example) that have shelf lives that are quite short. There are few analogies in the personal care market to things like fresh foods; most products can last a long time. Packaging for personal care products is also regulated by the FDA. Regulations are generally not as strict as for food. When we talk about personal care products, we usually mean products that keep us clean and looking and smelling good; this includes soap, shampoo, deodorant, etc. In this unit, we will discuss cosmetics and personal care products, and then we will also learn about some package forms that are commonly used in this area and which we have not yet discussed tubes and aerosols. 11.1 Cosmetics Cosmetics are products that are applied externally to the human body for cleaning, beautifying, promoting attractiveness, or altering appearance. Also, components of these products are cosmetics. Here are some more descriptors used to define cosmetics: There is no specific list of products, such as cologne, perfume, etc. Instead there is a list of ways that cosmetic products can be applied (pouring, spraying, etc.). All of the application methods place the cosmetic product onto the body, not into it. Materials that are injected, swallowed, or cross the skin barrier are not considered cosmetics; those are typically pharmaceuticals or food. The definition does not specify the sex of the particular human body. Most people tend to think of cosmetics as products for females, but there are actually many products intended for males that fit into this category. The definition covers only humans, unlike the definition of pharmaceuticals which can
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This note was uploaded on 10/17/2011 for the course PKG 101 taught by Professor Haroldhughes during the Spring '08 term at Michigan State University.

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Unit_11_-_Cosmetic_and_Personal_Care_Pac - Unit 11 Cosmetic...

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