Lecture_Slides_01-12-11

Lecture_Slides_01-12-11 - ITM 309 Information Systems in...

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10/18/11 1 ITM 309 Information Systems in Business: Competitive Advantage Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu January 12, 2011
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10/18/11 2 Today’s Learning Objectives Understand a Company’s Business Strategy Creation Using Porter’s Five Forces Model Understand and Discuss Apple Case Questions Understand How IT Strategy Is Positioned to Complement the Business Strategy Understand Value Chain and Business Processes Introduce the Cohesion Case: Team Project
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3 CASE DISCUSSION QUESTIONS Apple - Merging Technology, Business and Entertainment 1. What might have happened to Apple if its top executives had not supported investment in iPods (or iPhones or iPads)? 2. Why would it be unethical for Apple to sell its iTunes customer information to other businesses? 3. Using Porter’s Five Force Model, analyze Apple’s buyer power and supplier power. 4.
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Lecture_Slides_01-12-11 - ITM 309 Information Systems in...

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