Last Lecture - LastLecture Introduction...

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Last Lecture 20:11 Introduction A Card’s message is Effective When It is tailored to the audience It is attention-getting and clear It is appropriate to the situation or context It’s signal strength is high There is little distracting noise It gets the desired reaction from the audience Motive to Connect: Entertain Entertainment Messages Bring Audience: Enjoyment Relaxation Escape Playing the Entertainer Card Focuses on Excitation and Emotional Arousal such as fear and pleasure Rises quickly Major Effects of Entertainment: Pleasure Social Learning Cultural Reinforcement TV Viewing TV is on 7.5 hours per day Prime time: 8-11pm eastern time, 7-10 central time We prefer entertainment Women over 30 are the target
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Teens watch the least How Does Entertainment Impact Us? Cultivation Theory Explains Impact Television Cultivates, or promotes a view of social reality that is inaccurate, but that  viewers assume reflects real life. 
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Last Lecture - LastLecture Introduction...

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