practice-39 - the service recommended for Browning Machine...

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In order to determine the feasibility of providing a toll-free telephone service to Browning Machine’s domestic spare-parts customers, the costs and benefits were evaluated. Incoming telephone call time usage was recorded the week of November 12- 17, 409 domestic customers were surveyed in October/November, and a telephone interview was conducted with an AT&T toll-free representative in October. The criteria used were the costs and benefits of a toll-free service, the value customers place on a toll-free service, and how to communicate a toll-free service. Browning Machine currently uses AT&T as their long-distance telephone carrier. The required toll-free telephone service and cost analysis are based on According to Art Neumann, an AT&T Long-Distance Network Sales Specialist,
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Unformatted text preview: the service recommended for Browning Machine is AT&T Readyline. Readyline is an inward toll-free service that utilizes the existing telephone lines to receive the 800-number calls. The advantage of this service is all of the existing lines currently used to place and receive calls are available to receive the incoming 800-number calls. Because the Readyline service distributes the incoming calls among the available lines, there is a reduction in the chance a caller will receive a busy signal. Several customers indicated in the comment section of the questionnaire that if Browning were to offer an 800 number, they should include sufficient service to handle the expected volume of incoming calls....
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