WordReport05 - MODULE 3: DESIGNING A NEWSLETTER Applying...

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MODULE 3: DESIGNING A NEWSLETTER Applying Desktop Publishing Guidelines One of the biggest challenges in creating a newsletter is balancing change with consistency. A newsletter is a document that is typically reproduced on a regular basis, whether monthly, bimonthly, or quarterly. With each issue, new ideas may be presented, new text created, and new graphics or photos used. However, for your newsletter to be effective, each issue must also maintain a consistent appearance. Consistency contributes to your publication’s identity and gives your readers a feeling of familiarity. When designing your newsletter, think about the elements that should remain consistent from issue to issue. Consistent newsletter features and elements may include: size of margins, column layout, nameplate formatting and location, logos, color, ruled lines, formatting of headlines, subheads, and body text. Focus and balance can be achieved in a newsletter through the design and size of the nameplate, the arrangement of text on the page, the use of graphics images or scanned photographs, or the careful use of lines, borders, and backgrounds. When using graphics
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WordReport05 - MODULE 3: DESIGNING A NEWSLETTER Applying...

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