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ColorPresentation - color relationships n Contrast Amount...

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COMPANY PUBLICATIONS Using Color in  Publications
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Communicating with Color n Color in a publication can: n Elicit feelings n Emphasize important text n Attract attention n Choose one or two colors n Use “spot color” by using color only in  specific areas
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Printing the Publication n Print all copies on a color printer n Print on a color printer and duplicate  with a color photocopier n Print on colored paper n Print on specialty paper
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Color Terminology n Balance: Amount of light and dark in a  picture n Color wheel: Device used to illustrate 
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Unformatted text preview: color relationships n Contrast: Amount of gray in a color n Gradient: Gradual varying of color n Hue: Variation of a color such as green-blue Color Terminology n Pixel: Each dot in a picture or graphic n Resolution: The number of dots that make up an image on a screen or printer n Reverse: Black background on white foreground or white type against a colored background n Saturation: Purity of a color...
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