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lesson 8 - Consumer Health

lesson 8 - Consumer Health - LESSON 8 Consumer Health...

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LESSON 8 Consumer Health INTRODUCTION Consumer health informs us to be wise consumers of products and services important to our health and well-being. It is important to have the skills and knowledge to choose products and services wisely. Consumers need to be able to analyze advertising and understand the differences between legitimate products or services and quackery. Quackery is a term used to describe the promoting of unproven health services or products. Learning to evaluate sources of information, spend money wisely, report fraud, cooperate with healthcare providers, and learning about health insurance are all ways to become better informed consumers. Consumers who develop this knowledge and these skills can avoid being misled by inaccurate information; they will protect their health and the health of others. Although government and regulatory agencies attempt to stop misleading health promotions, being a wise consumer is your very best protection in today's market. LESSON OUTCOMES 1. Recognize the meaning of consumer health, the skills that consumers need, and why learning these skills are important in identifying reliable sources of health information. 2. Describe the guidelines for evaluating health information on the Internet. 3. Explain how to identify and avoid health fraud. 4. Describe the purpose and intent of advertising; how to recognize advertising strategies and tactics; and how to identify advertising claims that are often misleading or false. 5. Outline how to be a smart consumer when it is time to buy health insurance for you and your family. KEY TERMS Ambient advertising : placing ads in public places such as store floors, at gas pumps, in bathroom stalls, on elevator walls, park benches, telephone booths, fruit stands, and even pressed into the sand on beaches. Digital or "virtual advertising" : using computer technology to add products into movie or television scenes that were never there to begin with. Fee-for-service plan : the traditional kind of healthcare policy, in which insurance companies pay fees for the services provided to the insured people covered by the policy. Health insurance : financial protection that provides benefits in the case of sickness or injury. Health maintenance organization (HMO) : a prepaid health plan that organizes healthcare services for its members. Managed care : an organized system of healthcare services designed to control healthcare costs. Medicaid : governmental health insurance coverage for people with low incomes. Medicare : the federal government health insurance plan for people who are 65 and older and for certain disabled Americans. Naming rights : the naming rights to public spaces such as arenas, theaters, parks, schools, museums, and subway systems that are purchased by corporations.
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