400 East Main Street Business Proposal

400 East Main Street Business Proposal - Max Haubold 400...

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Max Haubold 400 East Main Street Business Proposal: Carvel Ice Cream Franchise and Supermarket The combination of a Carvel franchise and supermarket will bring new and exciting businesses to match the residential expansion in Carrboro. An exciting new place, catering to party planning and walk-ups alike, this location will serve Carrboro’s need for relaxation and refreshment. Benefits of the Location - Between 2 busy Carrboro streets - On the verge of Chapel Hill and Carrboro - Walker and driver friendly - Bisects closest competitors Competition - Coldstone Creamery - Ben and Jerry’s - Yogurt Pump - Maple View Farm (Creamery) Differentiation Carvel differentiates itself from its competitors. The supermarket provides a large selection of take home treats, including cakes, cupcakes, and flying saucers. Although Maple View and Coldstone have similar offerings, the superior variety and name brand will bring customers into the store. The franchise section of the store will have the famous Carvel soft serve ice cream and
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This note was uploaded on 10/17/2011 for the course BUSI 401 taught by Professor Harms during the Summer '06 term at UNC.

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400 East Main Street Business Proposal - Max Haubold 400...

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