EC6 - Max Haubold Extra Credit 6 Some suggestions for...

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Max Haubold Extra Credit 6 Some suggestions for evaluating credibility include paying attention to the person’s background. If they are making scientific claims, but lack the educational background, then the claim may be suspect. Also, if the person has a personal stake in the outcome, then they may be less credible. An example would be if a salesman is trying to sell you something. Here, they may be paid on a commission basis, so they might make something out to be more or better than it really is. Some of the influence techniques described in the book include the reciprocity norm, the lowball technique, the foot in the door technique, and feign scarcity. The theory of reciprocity is basically, whatever is done to you, you are going to do back to another person. People incorporate this into persuasion techniques by first giving you a small gift, then asking for something in return. An example of this is with donation to charity. They may sent you a new penny, and ask for maybe $5-10. This technique has been proven successful in earning greater
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