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Unformatted text preview: Max Haubold 10/01/09 Extra Credit #4 Many people do not realize the importance of Pavlov’s slobbering dog experiment. It, however, has demonstrated classical conditioning. This correlates to many important aspects of behavior, including fears, phobias, and other emotional reactions. Classical conditioning can also be used to manipulate people. This manipulation usually involves a subtype of classical conditioning known as “Evaluative Conditioning”, which is effort to transfer the emotion attached to a UCS to a new CS. There are three real world applications that show this manipulation- Advertising, Business Negotiations, and the World of Politics. In advertising, people are conditioned through stimuli attached to the product for sale. Manufacturers attach things to their product to help people who might buy it, identify with it. Popular actors or actresses may be hired to speak for a product, so people who like the actor or actress will also like the product. Manufacturers attach sporting events, symbols, and sex to their actress will also like the product....
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- Fall '08
- Classical Conditioning, Joint manipulation, President Clinton, business negotiations