{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

attitudes and persuasion - lecture notes

attitudes and persuasion - lecture notes - Learning goals...

Info icon This preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Learning goals identify and understand various theories of attitudes understand the three critical components of persuasion identify factors that influence persuasion
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Attitudes and persuasion attitudes a general evaluative response, view or position components: affective behavioral cognitive persuasion attempts to change an attitude
Image of page 2
Theories of attitudes attempt to explain: source where attitudes come from maintenance the consistency of attitudes over time change under what circumstances attitudes change
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Learning theory fundamental principles: classical conditioning associative learning operant conditioning rewards and punishments social learning observation and imitation relies upon message learning and transfer of affect
Image of page 4
Balance theory relies upon cognitive consistency motivated by a person’s need to have harmonious social relationships factors: person (self) other person (social relationships) attitude object we strive to maintain a balance between our attitudes and our social relationships
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern