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l6 - Conformity ATP Social 6 Conformity Tom Farsides...

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ATP Social 6: Conformity Tom Farsides Conformity
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ATP Social 6: Conformity Tom Farsides Lecture contents Classic studies in ‘conformity’: Sherif’s (1936) ‘autokinetic’ study of norm formation. Asch’s (1951) ‘line-judgement’ study of majority influence. Milgram’s (1963) ‘electric shock’ obedience to authority study. Influencial distinctions Moderators of conformity.
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ATP Social 6: Conformity Tom Farsides Conformity is... The tendency to change our perceptions, opinions, or behaviours in ways that are consistent with group norms Brehm et al. (2002, p. 222)
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ATP Social 6: Conformity Tom Farsides What’s the opposite? Independence? Anti-conformity? Conformity to a minority?
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ATP Social 6: Conformity Tom Farsides Sherif (1936) The establishment of group norms
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ATP Social 6: Conformity Tom Farsides Asch (1951): Majority influence
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ATP Social 6: Conformity Tom Farsides An unconventional take on forms of influence Informational influence Stemming from desire to be ‘objectively correct’ when uncertain. Sherif (1936) as ‘classic’ example? Normative influence Stemming from desire to be ‘socially correct’ when uncertain. Asch (1951) as ‘classic’ example: conformity when certain? In both cases, conformity results from (i) uncertainty and (ii) a preference not to be seen to be wrong.
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