l18 - Imposing personalities ATP: PAID, Lecture 8: Imposing...

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ATP: PAID, Lecture 8: Imposing personalities Tom Farsides (SOC) Imposing personalities
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ATP: PAID, Lecture 8: Imposing personalities Tom Farsides (SOC) Lecture contents Subjective Expected Utility Goal theory Self-discrepancy theory The origin and development of goals Personal strivings
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ATP: PAID, Lecture 8: Imposing personalities Tom Farsides (SOC) Subjective Expected Utility (SEU) Edward Tolman Impressed with “persistence until” nature of action. Suggestive of expectancies that persistence will lead to valued outcomes . Julian Rotter Behaviour potential (likelihood of performance) is a function of (subjective) expectancy (expected consequences) and (subjective) reinforcement value (of those consequences). Consequence probability and value to be calculated for each possible behaviour. Most research looks at choice among a limited number of action options.
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ATP: PAID, Lecture 8: Imposing personalities Tom Farsides (SOC) Goal theory 1. Goals and plans Goals: persistent, valued, possible, necessary Plans: instrumental, contingent 2. The A(?)BC of goal-motivated behaviour Cognitive representation of plans and goals, plus Expectation that goal attainment will be valuable
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This note was uploaded on 10/18/2011 for the course PSYCHOLOGY 202 taught by Professor Staff during the Fall '10 term at North South University.

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l18 - Imposing personalities ATP: PAID, Lecture 8: Imposing...

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