PUBLIC OPINION AND THE MEDIA I. Public Opinion A. Reflection of Public's Views 1. Anti-War Protests and Newspaper Articles 2. Polls B. Pubic Opinion Polls 1. Size a. Error Margins 2. Selection a. Phone Book 3. Literary Digest 4. Gallup and Roper 5. Nielsen Ratings 6. Problems a. Undecided b. Specific Moment c. Desired Responses II. The Media A. Functions 1. Entertainment 2. Reporting the News 3. Identifying Public Problems a. Megan's Law
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4. Socializing New Generations 5. Making Profits B. Television 1. Most Influential Medium 2. Gatekeepers a. "Does not tell us what to think, just what to think about." 3. Sound Bite 4. Political Campaigns a. Positive Ads b. Negative Ads 1. Daisy Ad 5. Presidential Debates a. 1960 Debate C. History 1. Fireside Chats 2. Great Communicator