09_15+Conceptualization+and+Measurement+2+-+Ch5

09_15+Conceptualization+and+Measurement+2+-+Ch5 - 1...

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Unformatted text preview: 1 Sociology SYA4300 Professor Rob White Thursday (9/15) Conceptualization and Measurement 1 ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ III. Measurement Quality 2 A. Reliability : the measure yields consistent scores (when the phenomenon is not changing). B. Validity : the extent to which an empirical measure reflects the real meaning of the concept. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Measurement Quality 3 Four criteria for high validity in measurement: 1. Face validity. 2. Criterion-related validity. 3. Construct validity. 4. Content validity. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 2 Measurement Quality 4 2. Criterion-related validity. How closely related is our measure to some other measure that we expect is related to the same concept?...
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This note was uploaded on 10/17/2011 for the course SYA 4300 taught by Professor Staff during the Fall '08 term at University of Florida.

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