Exporting_and_importing

Exporting_and_importing - Chapter 13 Exporting, Importing,...

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Basic Marketing – Chapter 6 Handout 6-1 Chapter 13 Chapter 13 Exporting, Importing, and Countertrade 13-2 The Promise and Pitfalls of Exporting { Firms that do not export might lose opportunities for growth and cost reduction { Large firms are more pro-active in seeking foreign opportunities { Medium and small-sized firms slow to respond because: { Too busy with the local side of business { Lack of knowledge of potential opportunities { Intimidated by mechanics of exporting 13-3 The Promise and Pitfalls of Exporting Common pitfalls for exporters include { poor market analysis { poor understanding of competitive conditions { a lack of customization for local markets, poor distribution arrangements, bad promotional campaigns { a general underestimation of the differences and expertise required for foreign market penetration { difficulty dealing with the tremendous paperwork and formalities involved
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Basic Marketing – Chapter 6 Handout 6-2 13-4 Export/Import Transactions { Exporters and importers have to trust someone who may be very difficult to track down if they default on an obligation { Each party has a different set of preferences regarding the configuration of the transaction { Exporters prefer to be paid in advance, while
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This note was uploaded on 10/17/2011 for the course ECON 101 taught by Professor Thompson during the Spring '11 term at Michigan State University.

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Exporting_and_importing - Chapter 13 Exporting, Importing,...

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