Global_Strategy - Chapter 11 The Strategy of International...

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Basic Marketing – Chapter 6 Handout 6-1 Chapter 11 Chapter 11 The Strategy of International Business 11-2 Fundamental Issues in Strategy Strategy is about identifying and taking actions that help firms to attain organizational goals. Four basic questions in strategy: ± Why do firms differ? ± How do firms behave? ± What determines the scope of the firm? ± What determines the success and failure of firms? 11-3 Leading Perspectives on Strategy Industry-specific factors Firm-specific factors Institutional factors Strategy Performance (Adapted from Global Strategy , M. W.Peng 2006)
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Basic Marketing – Chapter 6 Handout 6-2 11-4 Operations: The Firm as a Value Chain { Firms are essentially value chains composed of a series of distinct value creation activities, including production, marketing, materials management, R&D, human resources, information systems, and the firm infrastructure { Value creation activities can be categorized as 1. primary activities 2. support activities 11-5 Operations: The Firm as a Value Chain 1. Primary Activities { involves creating the product, marketing and delivering the product to buyers, and providing support and after-sale service to the buyers of the product 2. Support Activities { provides the inputs that allow the primary activities of production and marketing to occur 11-6 Operations: The Firm as a Value Chain The Value Chain
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Basic Marketing – Chapter 6 Handout 6-3 11-7 Organization: The Implementation of Strategy { Organization architecture refers to the totality of a firm’s organization (formal organizational structure, control systems and incentives, organizational culture, processes, and people) { Organizational structure refers to { the formal division of the organization into subunits { the location of decision-making responsibilities within that structure { the establishment of integrating mechanisms to coordinate the activities of subunits including cross functional teams and or pan- regional committees 11-8 Organization: The Implementation of Strategy { Organization Architecture
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This note was uploaded on 10/17/2011 for the course ECON 101 taught by Professor Thompson during the Spring '11 term at Michigan State University.

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Global_Strategy - Chapter 11 The Strategy of International...

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