Lecture_Slides_02-02-11

Lecture_Slides_02-02-11 - ITM 309 e-Business Dr. Frederick...

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10/18/11 1 ITM 309 e-Business Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu February 2, 2011
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10/18/11 2 Today’s Learning Objectives Discuss Amazon.com Case Compare disruptive and sustaining technologies Describe the different methods an organization can use to access information Compare the three different types of service providers Introduce Team Project eBusiness Assignment
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10/18/11 3 CASE DISCUSSION QUESTIONS Amazon.com How has Amazon used technology to revamp the bookselling industry? Is Amazon using disruptive or sustaining technology to run its business? Which metrics could Amazon use to assess the efficiency and effectiveness of Amazon’s Web site? What are some of the business challenges facing Amazon?
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10/18/11 4 DISRUPTIVE vs. SUSTAINING TECHNOLOGY How can a company like Polaroid go bankrupt? Disruptive technology – a new way of doing things that initially does not meet the needs of existing customers Sustaining technology – produces an improved product customers are eager to buy
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This note was uploaded on 10/17/2011 for the course ECON 101 taught by Professor Thompson during the Spring '11 term at Michigan State University.

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Lecture_Slides_02-02-11 - ITM 309 e-Business Dr. Frederick...

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