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Lecture_Slides_02-14-11 - ITM 309 e-Business Dr Frederick...

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1 ITM 309 e-Business Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email protected] February 14, 2011 10/18/11
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2 Today’s Learning Objectives Discussion of eBay Case and eBay offerings Compare the four types of e-business models Explain why an organization would use metrics to determine a Web site’s success Explain eBusiness benefits and challenges 10/18/11
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3 eBay – Closing Case One: Discussion Questions 1. What is eBay’s e-business model and why has it been so successful? 2. Which type of online auctions is eBay using? 3. Which metrics would you use if you were hired to assess the efficiency and effectiveness of eBay’s Web site? 4. What are some of the business challenges facing eBay and what is eBay doing to address them? 10/18/11
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4 eBusiness Model Alternatives 10/18/11
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5 E-BUSINESS MODELS E-business model – an approach to conducting electronic business on the Internet 10/18/11
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6 E-BUSINESS MODELS 10/18/11
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7 E-BUSINESS MODELS 10/18/11
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8 Business-to-Business (B2B) Electronic
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