Lecture_Slides_02-14-11

Lecture_Slides_02-14-11 - 1 ITM 309 e-Business Dr....

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Unformatted text preview: 1 ITM 309 e-Business Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu February 14, 2011 10/18/11 2 Todays Learning Objectives Discussion of eBay Case and eBay offerings Compare the four types of e-business models Explain why an organization would use metrics to determine a Web sites success Explain eBusiness benefits and challenges 10/18/11 3 eBay Closing Case One: Discussion Questions 1. What is eBays e-business model and why has it been so successful? 2. Which type of online auctions is eBay using? 3. Which metrics would you use if you were hired to assess the efficiency and effectiveness of eBays Web site? 4. What are some of the business challenges facing eBay and what is eBay doing to address them? 10/18/11 4 eBusiness Model Alternatives 10/18/11 5 E-BUSINESS MODELS E-business model an approach to conducting electronic business on the Internet 10/18/11 6 E-BUSINESS MODELS 10/18/11 7 E-BUSINESS MODELS 10/18/11 8 Business-to-Business (B2B)...
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This note was uploaded on 10/17/2011 for the course ECON 101 taught by Professor Thompson during the Spring '11 term at Michigan State University.

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Lecture_Slides_02-14-11 - 1 ITM 309 e-Business Dr....

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