Lecture_Slides_02-28-11

Lecture_Slides_02-28-11 - ITM 309 Database and Data...

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1 ITM 309 Database and Data Warehouses Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu February 28, 2011
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2 Today’s Learning Objectives Define Database Foundation Concepts and Fundamentals Define Database Advantages Discussion of Google Case
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3 OPENING CASE QUESTIONS: Google Review the five common characteristics of high-quality information and share how you would rank them in order of importance to Google’s business. What would be the ramifications to Google’s business if the search information it presented to its customers was of low quality?
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4 Foundation Data Concepts Levels of Data: Character and Field Records : Related Fields with Attributes and Length Files : Grouping of Records with Classification Database : Integrated Collection of Logically Related Data Elements Consolidates Records Into Common Pool of Data Elements Data is independent of Application Program and Storage Device
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5 Logical Data Elements
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6 Information Quality
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This note was uploaded on 10/17/2011 for the course ECON 101 taught by Professor Thompson during the Spring '11 term at Michigan State University.

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Lecture_Slides_02-28-11 - ITM 309 Database and Data...

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