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Social - 54 55 Social Psychology Read Module 54 o Attitudes...

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OUTLINE – 52, 53, 54 55 Social Psychology Read Module 54 o Attitudes and Social Cognition - Read Module 55 - Social Influence o Conformity o Obedience to Authority o Groups Read Module 56 o Prejudice and Discrimination - Read Module 57 – Pos/Neg Social Behavior o Helping o Aggression – Read o Liking and Loving - Read NOTE: YOU BETTER READ CHAPTER 18 VERY CAREFULLY, MANY TEST QUESTIONS ON SOCIAL PSYCHOLOGY WILL COME FROM THE TEXT
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SOCIAL PSYCHOLOGY – Social Influence CONFORMITY Def : a change in behavior due to real or imagined influence of other people Giving into perceived group pressure Acting in a certain way because of others Acting differently than if you were alone EX: Teens dressing alike Laughing at a bad joke Doing the “wave” at a football game SOCIAL INFLUENCE Classic study in conformity ASCH STUDY – conformity in an unambiguous situation Method 1. Groups of subjects participate in a perceptual judgment task Only one person was a real subject, the rest were confederates 2. View a target line and 3 comparison lines 3. Each person says which comparison line matches the target line Notes: First few trials -confederates say correct line Then, all the confederates say the same, incorrect line Results 1. If tested alone - 2. When tested with the group of confederates - WHY CONFORMITY? Informational influence Def: the influence of other people that leads us to conform because we see them as a source of correct information and use it to guide our behavior We conform because we may not know what is the right behavior to commit so we look to others EX: Julia Roberts in Pretty Women Normative Social Influence
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Def: the influence of other people that leads us to conform in order to be liked and accepted by them Desire for acceptance conformity EX: WHEN CONFORMITY?
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