Exam 1 - Study Guide

Exam 1 - Study Guide - EXAM 1 STUDY GUIDE How does mass...

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EXAM 1 – STUDY GUIDE How does mass media inform us: 1. ourselves 2. relationships 3. society 4. what’s normal, desirable, and fair A Social Science Approach: Moves us beyond thinking of media as consumers Instead, we critically analyze meadia’s: -roles in society -influence on thought -relationship to economic structure, policies, and technological development we control our violence by victimizing those inferior to us. Dad hits mom hits kid hits dog socialization : one way individuals are connected to a larger world; how we learn values, beliefs and norms of culture and develop a sense of self culture shock occurs as a result of not being well-rounded (ignorance) why study media? the average child sees 20,000 t.v ads per yr advertising doesn’t only teach us what we want but also HOW we want by age 65 the average person will have spent 9 yrs watching t.v children watch 28 hr/wk of t.v average child; 900 hrs in school but 1,500 watching tv (per yr) 70% of daycare uses t.v media are changing rapidly cultivation: media give us our sense of normalcy and desirability by the end of elementary school, kids see 8,000 murders on t.v media can give us: information mis information dis information media control determines media access
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This note was uploaded on 10/19/2011 for the course COMM 121 taught by Professor Hanson during the Spring '08 term at UMass (Amherst).

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Exam 1 - Study Guide - EXAM 1 STUDY GUIDE How does mass...

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