exam 2 review

exam 2 review - Ch 11 Public opinion what the public thinks...

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Ch 11. Public opinion - what the public thinks about a particular issue or set of issues at any point in time Public opinion polls - interviews with samples of citizens that are used to estimate the feelings and beliefs of the entire population Straw poll - an unscientific survey used to gauge public opinion, to predict the popular vote. Sample- a subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion. Exit polls -conducted as voters leave selected polling places on Election Day Tracking polls - taken on a daily basis to monitor short-term campaign developments and the effects of their campaign strategies Push polls - are a result of ulterior motives, designed to give respondents some negative or even untruthful info about an opponent to push them away from that candidate. Random sampling- gives each potential voter or adult approximately the same chance of being selected Stratified sampling- based on census data that provide the number of residence in an area and their location. Researchers divide the population into several sampling regions. Then they randomly select subgroups to sample in proportion to the total national population. Margin of error- accepted mistakes that come with polling Political socialization- the process through which individuals acquire their beliefs. Demographic characteristics, family, school, peers, the mass media, and political leaders are often important influences or agents of political socialization. Ch 12. Political party- an organized effort by office holders, candidates, activists, and voters to pursue their common interests by gaining and exercising power through the electoral process Political machines- a party organization that uses tangible incentives such as job, and favors to win loyalty among voters. They are characterized by a high degree of leadership control over member activity. Candidate centered politics - politics that focuses on the candidates, their particular issues, and character rather than party affiliation. Party realignments - periodically voters make dramatic shifts in partisan preference that drastically alter the political landscape. Many voters may change parties and the youngest age group of voters may permanently adopt the label of the new dominant party. Critical elections-
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This note was uploaded on 10/17/2011 for the course GVPT 0108 taught by Professor Loisvietri during the Spring '09 term at Maryland.

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exam 2 review - Ch 11 Public opinion what the public thinks...

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