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planning-1.brief 11 - Strategy Planning and Strategy...

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Strategy
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Planning and Strategy Planning Failures no clear objectives set don’t understand strengths and weaknesses of own and other position (can’t develop persuasive arguments) depend on being “quick and clever”
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Planning and Strategy Strategy: a directed plan defines the approach links goals with operational tactics specific, clear objectives describes actions and reactions to changes in the situation
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Specific aspects of planning Defining issues Assembling issues and defining agendas defining interests consulting with others managing goal-setting identifying own limits developing supporting arguments analyzing the other party
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Prior to Negotiation You should answer the following: what are your interests what are the interests of others on your side what is your best guess of the other parties’ interests prioritize interests given your interests, what are some products, areas of agreement, understanding that you might want to reach to meet these needs
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