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6721 intro students-1 - MAN6721 AppliedStrategyand...

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MAN 6721:  Applied Strategy and  Business Policy Dr. Marshall Schminke Spring, 2011 These slides are intended to be a supplement to your class notes, not a replacement for them.   For specific references, etc., see me.
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Week 1 Introduction to the course  Introduction to the strategic process A brief tour of the syllabus Q: Why are we here? Begin with content Mission & strategy External analyses (possibly)  
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The syllabus: A quick tour The website: http://web.bus.ucf.edu/faculty/mschminke/
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A note on the books: Michael Porter’s  Competitive Strategy Michael Porter’s  Competitive Advantage
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A note on the books: Michael Porter’s  Competitive Strategy Michael Porter’s  Competitive Advantage Strategic analysis based on: Industry analysis (the five forces) Firm analysis (the value chain) They are classics, but don’t be fooled by  the dates…
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A note on the books: They provide the foundation for most of  the best current thinking on strategic  issues today
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They are the foundation of HBS’s  current strategy offerings: What is Strategy? ( HBR digital 2008 )  How Competitive Forces Shape  Strategy ( HBR digital 2008 ) From Competitive Advantage to  Corporate Strategy ( HBR digital 2008 ) The Five Competitive Forces that  Shape Strategy ( HBR digital 2008
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And they provide the foundation  for nearly all strategy texts: Strategic Management: Competitiveness &  Globalization  by Hitt, Ireland,& Hoskisson (2010) Crafting & Executing Strategy  by Thompson,  Gamble, & Strickland, & Gamble (2009) Strategic Management: Creating Competitive  Advantages  by Dess, Lumpkin, & Eisner (2010) Strategic Management: Formulation, Implementation,  and Control  by Pearce & Robinson (2010) Even  Strategic Management and Competitive  Advantage  by Barney and Hesterly (2009)
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A note on the books: Their impact goes beyond providing the  foundation for most current thinking on  strategic, business, and economic  issues
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They are the foundation for  Porter’s current & recent work: Porter (forthcoming) Strategic Corporate Social  Responsibility Porter (2008) On Competition (Updated and  Expanded Edition) Porter & Teisberg (2006) Redefining Health Care:  Creating Value-Based Competition on Results Porter & Kramer (2006) Strategy and Society:  The Link between Competitive Advantage & CSR Plus, Porter’s work on competitive advantage of  nations, urban development, & environment
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