Chp 5 slides 11 - CHAPTER 5 MANAGING ACROSS CULTURES...

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CHAPTER 5 MANAGING ACROSS CULTURES
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Strategic Predispositions u Ethnocentric Values and interests of the home (parent) company Mission: profitability u Polycentric Values and interests of the host company Mission: public acceptance u Regiocentric Focus on subsidiaries on a regional basis u Geocentric Global systems approach 6-2
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6-3
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6-4 Globalization vs National Responsiveness u Globalization The production and distribution of products and services of a homogeneous type and quality on a worldwide basis u National responsiveness - The need to understand the different consumer tastes in segmented regional markets
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6-5 Parochialism and Simplification u Parochialism- The tendency to view the world through one’s eyes and perspectives u Simplification- the process of exhibiting the same orientation toward different cultural groups
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6-6 High Vs. Low Context Cultures High Context u Long lasting relationships u Implicit communication u Loyalty to people of authority u Spoken agreements u Outsiders do not gain
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Chp 5 slides 11 - CHAPTER 5 MANAGING ACROSS CULTURES...

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