Chp 8 slides 11 - CHAPTER 8 STRATEGY FORMULATION AND...

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CHAPTER 8 STRATEGY FORMULATION AND IMPLEMENTATION
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International Strategic Planning Strategic Planning: The process of determining an organization’s basic mission and long- term objectives, and then implementing a plan of action for accomplishing this mission and attaining these objectives
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Approaches to Formulating and Implementing Strategy n Economic Imperative n Political Imperative n Quality Imperative n Administrative Co-ordination
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Economic Imperative- Focus on cost leadership, differentiation and segmentation Strategy: worldwide strategy that doesn’t change from country to country Political Imperative- Focus on being country responsive, country centered Strategy: protect local market niche
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Quality Imperative- Focus on total quality management to exceed customer expectations Strategy: HR techniques, teams Administrative Imperative- Focus on being adaptive with local market Strategy: individual situation
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Globalization and National Responsiveness q Global integration refers to the production and
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Chp 8 slides 11 - CHAPTER 8 STRATEGY FORMULATION AND...

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