Marketing Plan-1 - MarketingPlan CompanyOverview...

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Marketing Plan Business Plan Preparation College of Business Administration University of Central Florida
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Company Overview Introduction (1 paragraph) Name, location, organization Slogan Mission Statement History and Current Status (1 paragraph) Markets and Products Objectives Length:  about 1 page
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Slogan Pithy 4 to 10 word statement of company  purpose Use in business plan, advertising,  descriptions of business, business cards, 
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Mission Statements What is a mission statement? What makes a good mission statement?
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Mission Statements What makes a good mission statement? Compelling Inspiring Clear, measurable objectives Concise
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Marketing Plan
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Marketing Plan Objectives Most important piece of your plan Build on industry and marketplace analysis –  define  your niche Identify your customers Demonstrate how you will solve problems for customers Describe how you will reach customers –  advertising  sales Convince reader that there is an eager market for your  product or service
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Marketing Plan Outline Introduction Target Market Product/Service Strategy Pricing Strategy Distribution Strategy Advertising and Promotion Sales Strategy Sales and Marketing Forecasts
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Introduction Seven sentence introduction 1. The first sentence tells the purpose of the marketing strategy. 2. The second tells how you’ll achieve this purpose, focusing  upon your benefits.
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