W- buying and nothingness notes

W- buying and nothingness notes - James Lee Doctor...

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James Lee Doctor Weinstein Mass Media and the Culture Outline: “Buying and Nothingness” A) Advertising as an epidemic a. Between 1967 and 1982, number of print and broadcast number has risen 103 percent. b. Cable, video, free newspapers, direct mail-ads are all examples. c. In the 80’s there were 15 second commericals c.i. Today there are 30 seconds to 1 minute and 30 seconds long. These tend to capture the audience and aim at a specific audience. (ex: Lebron James’ “what should I do” commercial” d. 65% of newspapers are ads d.i. This is outrageous. Newspapers are supposed to keep us informed about the important things that are going on. I guess advertising has become the most important. e. Advertisement is everywhere in the United States e.i. Soda cans, coffee mugs, cabs, check out lines, trash cans, mobile billboards, restrooms, these are just a few that the article mentioned. There are literally advertisements anywhere you look. B) Advertising is changing
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W- buying and nothingness notes - James Lee Doctor...

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